In 2018, voice searching has become more popular than ever. For marketers and those looking to increase their marketing ROIs, this means changing tactics to adhere to the new styles of searching that voice searchers use. Below, we will provide several key tips you can utilize to optimize your content for voice search in 2018.
What Is Voice Searching?
First, let’s define what voice searching is. Voice search is most commonly used on mobile devices; however, voice searching can also be conducted on tablet devices and desktop and laptop computers. Instead of typing in search requests, these users verbalize the key word or phrase they want to search for into the microphone of their device.
As anyone who has worked with digital marketing knows, search engine optimization for your website content it is essential. But what’s important to remember here is that searching via the keyboard produces different keywords and phrases than searching with voice. Therefore, steps need to be taken to adjust your website and social media content to target the new keywords and phrases that voice searchers may be using. Use the following tips to do just that.
Tips for Targeting Voice Searching With Your Content
#1 – Focus on Getting Snippets to Position Zero
Snippets are search engine results that appear in position zero, which means they come up first and re highlighted by search engines like Google. Work hard to have your webpages and websites appear in snippet position by optimizing your content to achieve this.
#2 – Use More Complete Phrases and Sentences
It’s easier to speak then it as to type, so voice searcher will often use more complete phrases and sentences. Change your keywords and phrases to adapt to a more conversational tone in your content can help make your content more “voice-friendly”. If you consider searching for something using a keyboard, you might type: “good restaurants Los Angeles” but asking the same question with your voice would sound like: “where can I find a good restaurant in LA?”. A voice search is more likely to pick up language that matches our second example
#3 – Use the Phrase “Near Me” Over Specific Locations
Finally, recognize that most people who use voice searching will be using this feature on their mobile phones. This means that the mobile devices GPS is going to play a factor in the search results. This allows their search engines to know where the user is, and location can make a difference in how you optimize your content. Instead of using, ”dentist in San Jose” as your keyword phrase, for example, you might say ”find a dentist near me.” The “near me” phrase is extremely useful.
Find a Marketing Agency Who Knows the Ins and Outs of Voice Searching
Of course, it’s going to be difficult to create your own SEO content that targets voice search. As a business owner or account manager, you have a lot on your own plate. This is why searching for a marketing agency in your area who knows the ins and outs of voice searching is valuable. When you can find a voice-search proficient Los Angeles marketing agency, you have a better chance of targeting this audience and increasing your sales and ROI.